Safety Looks Great On You
In 2025, Re:act invited young creatives studying Visual Communication at UTS in Sydney to develop a positive campaign promoting seatbelt safety. My ‘Safety looks great’ campaign reframes seatbelt use as a confident, smart decision – something that feels good because it reflects personal responsibility.
My concept was the selected Re:act 2025 University campaign in New South Wales. Through research for the Re:act program, I found that many 17–25 -year-olds either don’t wear a seatbelt or wear it incorrectly. My campaign responds directly to this, using humour and social norms to position seatbelt use as smart, attractive, and socially expected.
The Campaign
Quick Facts
-
![]()
Wearing a seatbelt correctly doubles your chance of surviving a car crash and substantially reduces the risk of serious injury
-
![Illustration of customer dog, Roxy the poodle]()
Since the introduction of seatbelt detection cameras in July 2024, seatbelt offences have decreased by 60%, demonstrating the effectiveness of enforcement measures in promoting compliance.
-
![]()
For maximum effectiveness, seatbelts should be worn with the lap belt low and firm across the hips and the sash across the chest and mid-shoulder.
